Notch, as you recognize today, isn’t a novice player in the Indian market. It has been around for more than five decades now carrying its rich Indian culture & taste.
After being the pioneer of high-quality Papad and Masala production in Central India, the famous 420 Group of central India embarked on their way to win hearts and cater to the international cuisine market with their herbs and seasonings.
With a wide variety of assorted international herbs and seasonings, Notch offers high-quality products that are sourced from all over India to provide an authentic taste to all food-lovers.
It also provides automated product packaging that ensures long-lasting freshness & complete hygiene of the products.
The inspiring story of Agrawal Group began five decades ago when Shri Hukum Chand Agrawal with 150 rupees as a starting finance, 5 kgs moong dal, and an intense passion to provide the Indian market with high-quality papad, commenced his journey.
420 Papad, such an unusual name, was a product of Shri Hukumchand’s fondness of the movie “Shree 420” by legendary actor Raj Kapoor. ‘420’ usually implies a crook or fraud, but Agrawal Group gave it a meaning of trust and authenticity for food lovers. Even after being around for a long time and having proven their expertise, the single motto of Agrawal Group remains “If you have a superior quality and sense of pride in what you produce, your customers are going to keep coming back to you, no matter what so ever your name is”. Directors and members of Agarwal Group have dedicated their entire lives to providing customers with utmost satisfaction and ever-growing standards of excellence.
This ever-growing business does not have a significant presence in states like Madhya Pradesh, Chhattisgarh, Delhi, Gujarat, Rajasthan, Karnataka, Haryana, Bihar, Punjab, Maharashtra, Andhra Pradesh, Uttar Pradesh, Jharkhand, Tamil Nadu, Uttarakhand, Assam, Orissa, West Bengal only but has its roots in the foreign soil too. Countries like New Zealand, USA, UAE & in Australia as well.
The growth of 420 Group took a great leap when its directors decided to enter the Indian spices market. Launching a whole new line of 420 Masala in December 2017, 420 Group served the Indian market with quality spices for everyday food.
With the starting production of 100 tons per month, 420 Masala has grown its production capacity to 200 tons a month now. Showcasing a significant hold on Madhya Pradesh, Rajasthan, and Gujarat markets, 420 Masala has around 200 plus dealers with a gross turnover of 20 crores.
What makes 420 Masala extra special is the technological advancement in production. 420 Masala is the first spice producer in Central India that incorporated cryogenic grinding. In the process, the spices are ground at -200°C which
preserves the natural oils, color & aroma.
Keeping up with the promises made by Shri Hukumchand Ji, 420 Masala is the epitome of quality served right.
After ensuring the quality production of Indian spices, the Agrawal group readied themselves to rule the International cuisine with Notch Herbs & Seasonings.
With such values that stood the test of time, With Notch we promise
to keep serving our customers with the quality herbs and seasonings that make their everyday food tastier.